Have you ever mistaken fashion for style? This association is not impossible to happen, but these two words have particularities and have their own meanings. Whereas the word “fashion”, in the Latin “modus”, which means manner / behavior, the word “style”, from the Latin “stilu” translates the essence of a person, his personality.
Therefore, fashion would be represented as something ephemeral and that has constant changes, showing itself in the market of supply and demand, generating the desire for the wanted product and concerned with consumption. However, it distinguishes a generation and society from others, for expressing the way people live. You should remember this expression: "The fashion of the 70s (80s, 90s ...) is my favorite", right?
So, the fashion language of that time was represented by features that were remarkable in the imagination and history of this period, so much so that it reflects upon society.